Glossar / Bedeutungserklärungen

A

A/B Test

Adblocker

Algorithmus

AIDA-Modell

Alt-Text (Alternativ Text)

B

Backend

Branding

Buzz Marketing

BOFU (Bottom of the Funnel)

C

ChatGPT

Clickbait

Conversion Rate Optimization (CRO)

Cost Per Lead (CPL)

Customer Data Platform (CDP)

Content Strategie

Community Manager

Crawler

D

Dark Post

Direct-to-Consumer (DTC)

Daily Active User (DAU)

Demand-Side Platform (DSP)

Data Management Platform (DMP)

Data Mining

E

Employee Advocacy

Email Service Provider (ESP)

Engagementrate

F

Funnel

Frequency Capping

FAQ (Frequently Asked Questions)

G

Google Analytics

Go-to-Market (GTM)

Growth Hacking

H

HTML (HyperText Markup Language)

Hashtag

Hidden Link

I

Inbound Link

K

Keywords

KPI (Key Performance Indicator)

Kundenakquisitionskosten (Customer Acquisition Cost, CAC)

KI (Künstliche Intelligenz)

L

Landing Page

M

Metaverse

Monthly Active User

MOFU (Middle of the Funnel)

Macro Conversion

Micro Conversion

N

Native Advertising

New Audience Targeting

P

Page Speed

Page View

Paid Media

Pay Per Lead (Ppl)

Pay per Click (PPC)

Performance-Marketing

Permalink

Point of Sale

Proof of Concept (PoC)

Public Relations – PR

Persona

Product Led Growth (PLG)

Product Qualified Lead (PQL)

R

Reach

Retargeting

Robots.txt

ROI (Return on Investment)

ROAS (Return on Advertising Spend)

Request for Proposal (RFP)

RSS (Really Simple Syndication)

S

SWOT (Strengths, Weaknesses, Opportunities, and Threats)

SEO (Search Engine Optimization)

SEM (Search Engine Marketing)

SERP (Search Engine Results Page)

Social Listening

Social Proof

Social Selling

T

Tagging

Targeting

TKP (Tausender Kontaktpreis)

Traffic

Third-Party

TOFU (Top of the Funnel)

U

UI (User Interface)

USP – Unique Selling Proposition

UTM-Parameter

Z

Ziel-URL