Digital Marketing

Passenger cars category B, the more compact category B1 or BE for trailers

All vehicles are meticulously maintained, clean, and equipped with modern technology. Seating position, mirrors, technology – everything works flawlessly. This not only makes getting started easier but also ensures that you gain safety and confidence from the very beginning.

Many learner drivers report that, especially at the beginning, it’s reassuring to be sitting in a vehicle that works well and is easy to operate. It’s precisely these little things that make the difference at team humm.

Personal pick-up service – flexibility that inspires

Another reason why team humm stands out is their convenient pick-up and drop-off service. Whether from home, work, or a meeting point in the city, the team reliably picks up students. This service is a crucial factor, especially for young people and working professionals, when choosing a driving school. Instead of “I’ll see if I have time,” you can rely on a fixed, hassle-free appointment.
You also have the option of booking test drives, allowing you to see if the car and instructor are a good fit for you. And because team humm understands that five extra minutes of driving time can often make all the difference, lessons are 50 minutes long instead of the usual 45. This little extra provides more practice, less stress, and often more confidence behind the wheel.

Additional courses directly on site

Team humm goes beyond classic driving lessons and offers important additional courses directly on site.

This includes:

the first aid course, which imparts vital knowledge, as well as the

Traffic theory lessons (VKU), which present theoretical knowledge in a practical way.

Google Ads campaigns:
First, Google Ads campaigns were set up to drive the right target audience directly to the website. The campaigns were targeted with keywords such as “driving school Schlieren,” “test drive Altstetten,” and “first aid course Dietikon.” At the same time, conversion tracking was implemented so that Google AI could optimize the campaigns.

The result: Initial visibility, initial clicks, and initial bookings. At the same time, valuable data on user behavior was collected, which was later used to optimize the website and future campaigns.

UX & Target Group Needs
Another focus was the analysis of the user experience on the website. The pick-up and drop-off service, in particular, is a key unique selling proposition (USP) that needs to be clearly communicated. Test drives should be easy to book, and information on driving lessons, courses, and pick-up locations should be readily accessible.

A particular advantage for younger target groups: communication via WhatsApp. This not only makes booking appointments easier, but also makes the entire experience simpler and more modern.

Optimize website
The website has been restructured to make the most important information clearly visible. On the “Passenger Cars & Public Transport” page, all categories are clearly listed, locations are clearly marked, and contact options are easily accessible. Additional services such as support for driving anxiety or flexible pick-up locations are also highlighted.

All bookings, whether for a test drive, driving lesson or additional course, are possible directly on the homepage, making the booking process simple and smooth.

 The most important USPs were placed in such a way that they are easy to find:

Pick up service

Savings packages

Test drives longer driving times

Process optimization
Another goal was to optimize the registration process. Students can now book driving lessons, test drives, and additional courses with just one click directly on the homepage. This saves time, reduces website bounce rates, and increases the completion rate.

Continuous Optimization
Team humm and LA Click continuously work on performance. Google Ads and social media ads are regularly adjusted. Data analysis shows which pages are visited how often, where users drop off, and which campaigns are performing best. Technical updates optimize loading times, fix bugs, and ensure that images are available in optimal quality.