Social Media Marketing (SMM) encompasses all the marketing activities on social networks, such as optimizing and maintaining profiles, publishing organic and paid posts across Facebook, Instagram, LinkedIn and Twitter. The various social media profiles are your company’s business card and therefore the curation and upkeep of them is essential.
Social media communication, unlike TV or radio, is not a one way exchange. On these platforms, your company enters in a direct dialogue with users and/or customers. With the right implementation, you can gain valuable insights about your customers and use social media marketing to build strong relationships with them.
However, the dialogue with your customers through social media is not an easy task and it involves risks. Therefore, a sound social media strategy is essential. We are here to help you with it!