Social Media Marketing

What is Social Media Marketing?

Social Media Marketing (SMM) encompasses all the marketing activities on social networks, such as optimizing and maintaining profiles, publishing organic and paid posts across Facebook, Instagram, LinkedIn and Twitter. The various social media profiles are your company’s business card and therefore the curation and upkeep of them is essential.

Social media communication, unlike TV or radio, is not a one way exchange. On these platforms, your company enters in a direct dialogue with users and/or customers. With the right implementation, you can gain valuable insights about your customers and use social media marketing to build strong relationships with them.

However, the dialogue with your customers through social media is not an easy task and it involves risks. Therefore, a sound social media strategy is essential. We are here to help you with it!

What are the advantages?


If you follow a sound social media strategy, you can increase your reach and thus your awareness with various social media tricks (hashtag strategy, likes and shares).


On social media channels, your company enters into a direct dialogue with your customers. Among other things, this promotes customer relations due to personal proximity. On the other hand, you show your customers another facet of you on social media: values, philosophy, team, etc. play an important role. These factors can also lead to an improved company reputation.

Customer acquisition

By using various social media channels with organic as well as paid posts, you not only reach the users who follow the company page, but also potential new customers with the right target group approach. Thus, users who did not know about your company before become aware of it.