Shopping and Merchant Center

Are your products ready? We’ll make sure they sell visibly on Google.

With a clean product data setup, structured feeds, and optimal integration with the Google Merchant Center, we bring your shop products directly into the Google world. From WooCommerce and other platforms to Google Ads, we ensure accurate exports, error-free data, and high-performing shopping campaigns. The result: increased visibility, more sales, and a sustainable ROAS.

You can achieve this with us

  • Clean product data & error-free feeds for the Google Merchant Center
  • Higher ROAS through optimized product presentation and targeted campaigns
  • More qualified traffic with a clear purchase intent
  • More sales of your best-selling products instead of wasted advertising spend
  • Sustainable performance through continuous optimization of feed & campaigns.

Clients we have worked with

vita
IFJ
google
zcapital
panter_logo
autosolar
AXA Arag
7melons
Dominos-logo

5 steps to successful Google Shopping

In five clear steps, we ensure that your products are exported cleanly, correctly imported into the Merchant Center, and powerfully displayed in Google Ads – for maximum visibility, better conversion rates, and sustainable ROAS.

1

Shop & Data Audit

We check your shop (e.g. WooCommerce), product structure, attributes and existing feeds for errors, potential and optimization opportunities.

2

Feed & Attribute Optimization

We clean and structure your product data: titles, descriptions, categories, prices, images & mandatory attributes – in compliance with Google guidelines.

3

Merchant-Center-Setup

Setting up or optimizing your Google Merchant Center including feed import, diagnostic handling and approval of your products.

4

Google Shopping & Performance campaigns

We connect your product data with Google Ads and set up Shopping & Performance Max campaigns, focused on revenue & ROAS.

5

Monitoring, optimization & scaling

Ongoing optimization of feeds, products and campaigns: pushing bestsellers, considering margins, sustainably increasing ROAS.

Why clickies? It’s simple.

Our experts have years of experience in performance marketing.

  • Continuous optimization: Not a one-time setup, but sustainable shopping performance. Benefit from our worry-free package.
  • Clean data foundation: Feeds, Merchant Center & Google Ads perfectly coordinated.

Ready to sell your products not just in your shop, but across the entire Google world? Let’s talk – we’ll show you how Shopping & Merchant Centers can increase your ROAS in the long term.

Get in touch

Frequently asked questions

What is the difference between Google Ads and the Google Merchant Center?
The Merchant Center is the “warehouse” for your product data. Here, all information such as images, prices, and stock levels are uploaded and managed. Google Ads, on the other hand, is the “tool” we use to create and manage ads from this data. Without a properly configured Merchant Center, no shopping campaigns can be run.
The most common reasons are discrepancies between the data in your feed and on your website (e.g., different prices), missing shipping information, or violations of Google’s policies. We conduct a comprehensive audit, fix these errors, and ensure that your product data feed remains permanently approved.
Not necessarily. There are “free listings” on Google Shopping that can be displayed organically (i.e., without click costs). However, paid shopping campaigns are necessary for maximum reach and top placements in the search results. We optimize your feed so that you benefit from both free visibility and efficient advertising placements.
After the initial upload, Google’s review process typically takes 3 to 5 business days. Once the Merchant Center gives the green light, we can launch the campaigns. Our professional preparation minimizes the risk of rejections and accelerates the process for your sales launch.
Prestoshop, Shopify & WooCommerce are the largest providers in Switzerland.
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