Seminars and workshops SEA & SEO
At LA Click, we develop practical seminars and workshops on digital marketing, specifically for start-ups and companies.
The goal is to measurably increase online visibility and to use marketing budgets efficiently.
Whether in a compact 120-minute coaching session or a customized 4-hour workshop: Together we analyze Google Ads, SEO performance, and conversion tracking. We identify optimization potential and show how concrete improvements can be implemented.
Participants receive clear, understandable recommendations for the next steps. In this way, theoretical knowledge is transformed into directly applicable practice, and individual measures form a sustainable foundation for long-term growth in the digital space.
1. 120-minute digital marketing seminar for start-ups
This two-hour seminar provides startups with a practical overview of how to systematically build their digital visibility. We present strategies that enable young companies to quickly gain reach, connect with the right target groups, and use their marketing budget efficiently.
We explain step-by-step how a search engine optimized website is built – from keyword research and page structure to content and fundamental technical SEO aspects. Building on this foundation, we analyze an existing or sample Google Ads campaign together and highlight optimization potential. We show which measures can be implemented directly – from ad copy and landing pages to suitable bidding strategies.
Another focus is on proven best practices in digital B2B marketing, particularly via networks like LinkedIn. We demonstrate how startups can position themselves professionally, which content mix to choose, and how personal profiles and company pages can work together effectively. In addition, we cover other relevant digital marketing topics such as tracking basics, email marketing, and retargeting – tailored to the participants’ needs and presented in a practical manner.
Naturally, the seminar includes structured preparation and follow-up. Participants not only gain new knowledge but also receive concrete to-dos and a clear roadmap for their next marketing steps.
120-minute on-site digital marketing coaching
- Strategies to increase visibility and reach
- Procedure for SEO optimization of the website
- Analysis of the Google Ads campaign including specific optimization suggestions
- Best practices for marketing via digital B2B networks like LinkedIn
- other relevant digital marketing topics
- including preparation and follow-up
2. Individual 4-hour digital marketing workshop at LA Click
In this four-hour intensive workshop, we will take a close look at your company’s existing digital marketing. It’s not just about making structures, processes, and measures transparent and identifying potential for optimization; we’ll also show you how to use budgets more effectively.
First, we conduct a structured Google Ads audit. We analyze your ongoing campaigns: from account setup and campaign and ad group structure to keyword strategies, ad copy, landing pages, and bidding strategies. This clarifies where potential lies and where efficiency and results can be improved.
In parallel, we conduct an SEO audit of your website. We analyze its structure and content, evaluate the technical infrastructure (indexing, loading times, mobile-friendliness), and review internal links and meta data. Based on this analysis, we demonstrate specific measures to improve organic visibility. Additionally, we perform a conversion tracking audit (using Google Tag Manager and Google Analytics 4) to ensure that relevant events and conversions are accurately recorded and that the data is sufficient for informed decision-making.
In the second part, we work together to develop concrete optimization proposals and put them into a coherent framework. We prioritize quick wins as well as medium-term steps and consider current developments and trends in search engine advertising, SEO, and tracking. This ensures your setup remains effective not only today but also future-proof.
This workshop also includes thorough preparation and follow-up. Participants will subsequently receive a structured summary, clear recommendations for action, and a prioritized list of measures that the team can use to start implementing them immediately.
Individual 4-hour digital marketing workshop at LA Click
- Google Ads audit and analysis of ongoing campaigns
- SEO audit and website analysis
- Conversion tracking audit (Google Tag Manager and Google Analytics 4)
- Development of concrete optimization proposals including prioritization (quick wins / next steps)
- Consideration of current digital marketing trends
- including preparation and follow-up
