Custom AI Workshop for Businesses
Hands-on workshop on ChatGPT, prompts, AI tools, SEO for AI systems, and specific use cases from your company
Artificial intelligence is transforming the way companies conduct research, create content, streamline processes, and build their online presence. In our AI workshop, we’ll provide hands-on guidance on how to effectively use ChatGPT and other AI tools in marketing and day-to-day work—in a way that’s easy to understand, immediately applicable, and tailored to your specific questions.
Possible topics for the workshop
- Introduction to ChatGPT & Its Effective Use in Everyday Business Operations
- Prompting Basics: Better Prompts, Better Results
- Comparing AI Tools: Which Tool Is Best for Which Task?
- Comparing AI Tools: Which Tool Is Best Suited for Which Task?Einsatzmöglichkeiten für Content, Recherche, Ideenfindung & Marketing
- Opportunities, Limitations, and Risks in Working with AI
- Differences Between Traditional SEO and SEO for AI Tools
- Introduction to GEO, LLMO, and Visibility in AI Responses
- To be better understood and utilized by AI systems
What makes this workshop special
The workshop is not rigidly structured but is tailored to the group. Participants are encouraged to bring their own questions, suggested topics, and practical examples. This allows us to delve deeper into exactly the content that will be most helpful in their day-to-day work. Depending on needs, the focus can be placed more on strategic context or on practical application. Individual topics can also be explored in greater depth upon request—for example, ChatGPT in day-to-day business, prompting, AI-powered content creation, tool selection, or the evolution of SEO toward GEO and LLMO.
What participants take away
-
a clear understanding of how to use ChatGPT and other AI tools effectively
- Better results through more structured prompting
- specific examples of how to apply this in your daily work
- Opportunities, Risks, and Limitations in the Use of AI
- how to use AI to further develop your own topics, processes, and content
- a better understanding of how AI systems are changing SEO and visibility
Why This AI Workshop Is Worthwhile
AI has long since become more than just a buzzword. For many companies today, the question is no longer whether to use AI, but how to use it effectively, efficiently, and responsibly.
This is exactly where our workshop comes in: not with general tool-related hype, but with clear context, practical examples, and a direct connection to everyday business operations. By allowing participants to suggest their own topics of interest, we create a workshop that doesn’t miss the mark but addresses the actual questions, uncertainties, or opportunities that exist within the team.
Frequently asked questions about the workshop
Is the workshop geared more toward beginners or toward advanced teams?
Both options are possible. The workshop will be tailored to the participants’ level of knowledge and needs.
Is it just about ChatGPT?
No. ChatGPT is an important component, but depending on your preferences, we can also cover other AI tools and their applications.
Can participants suggest their own topics?
Yes. That’s exactly part of the format. Participants can suggest their own topics, questions, and use cases.
Is the workshop more strategic or practical?
Both are possible. Depending on the group, the focus may be more on the fundamentals, strategic context, or practical application.
Can the workshop be tailored to our company?
Yes. The content, examples, and key topics can be tailored to your specific themes, goals, and challenges.