Our role campaign strategy, keyword research, audience segmentation, budget monitoring, conversion tracking, conversion optimization, creative assets, Google Search Ads, SEO
The challenge MyRight, a part of AXA-ARAG, is less known despite its parent brand’s high recognition, and the service it offers – a one-time fixed price legal consultation – is not well-established. This is evident from the low search volume for relevant keywords in Switzerland, indicating a lack of awareness and acceptance of this innovative service model.
The approach Based on customer behavior, we segmented our target audiences and leveraged Google Ads across the various phases of the customer journey:
Increased brand awareness through precise customer segmentation. Implemented A/B testing to optimize budget allocation. Developed a process to continuously produce channel-specific creative assets. Optimized the MyRight website to increase organic (unpaid) traffic. Provided strategic consulting on SEO and SEA matters to generate leads.
The results The strategic approach yielded significant improvement across various metrics:
Increased the Google Ads click-through rate (CTR) to 7.1% while simultaneously reducing costs. Scored over 98% on the Google Ads search relevance. Successfully planned, produced, and disseminated creative materials across all targeted segments, enhancing overall campaign effectiveness.
Our role social media campaign strategy, paid campaign, organic campaign, Meta Ads, creative asset design
The challenge The Openair at Greifensee event faced significant challenges: they needed to boost ticket sales quickly with a very limited media budget, minimal planning time, and for a geographically constrained target audience.
The approach To tackle these challenges, a multi-faceted social-first campaign was launched, which included:
Creative ads in Instagram’s story format paired with event promotion to boost reach and awareness. Engaging feed videos to enhance audience interaction. A contest to attract more followers. Collaborative posts with the artists performing at the event.
The results The campaign was highly successful, surpassing client expectations by achieving an unprecedented number of ticket sales in a very short period:
Our role web app development, data pipeline management, workflow automation
The challenge Google’s sales and marketing teams needed a better way to collect contact details from potential clients at their events. They had to make sure everything was GDPR-compliant, specifically regarding obtaining clear consent to contact these prospects. Additionally, it was critical for them that the collected data could be smoothly transferred into their CRM system for nurturing those new leads.
The approach We crafted a smart, scalable lead capture solution that ticks all the boxes for GDPR compliance:
Gave event attendees badges with their contact info encrypted into QR codes. Using a mobile-friendly, browser-based tool, Google’s teams could scan these QR codes and confirm consent on the spot. After scanning, the contact details were transferred into a secure document. This setup made it easy to export the contacts straight into their CRM system, setting the stage for effective follow-ups.
The results This new system really turned things around for Google at their events. Take the Hannover Messe 2024, for example, where they captured 7.500 leads – smashing their previous record of 1.200. That’s a +525% increase, proving our solution not only works but works wonders for ramping up their lead collection game.
Increased brand awareness through precise customer segmentation.
