Our role campaign strategy, keyword research, audience segmentation, budget monitoring, conversion tracking, conversion optimization, creative assets, Google Search Ads, SEO
The challenge MyRight, a part of AXA-ARAG, is less known despite its parent brand’s high recognition, and the service it offers – a one-time fixed price legal consultation – is not well-established. This is evident from the low search volume for relevant keywords in Switzerland, indicating a lack of awareness and acceptance of this innovative service model.
The approach Based on customer behavior, we segmented our target audiences and leveraged Google Ads across the various phases of the customer journey:
Increased brand awareness through precise customer segmentation. Implemented A/B testing to optimize budget allocation. Developed a process to continuously produce channel-specific creative assets. Optimized the MyRight website to increase organic (unpaid) traffic. Provided strategic consulting on SEO and SEA matters to generate leads.
The results The strategic approach yielded significant improvement across various metrics:
Increased the Google Ads click-through rate (CTR) to 7.1% while simultaneously reducing costs. Scored over 98% on the Google Ads search relevance. Successfully planned, produced, and disseminated creative materials across all targeted segments, enhancing overall campaign effectiveness.
Our role social media campaign strategy, paid campaign, organic campaign, Meta Ads, creative asset design
The challenge The Openair at Greifensee event faced significant challenges: they needed to boost ticket sales quickly with a very limited media budget, minimal planning time, and for a geographically constrained target audience.
The approach To tackle these challenges, a multi-faceted social-first campaign was launched, which included:
Creative ads in Instagram’s story format paired with event promotion to boost reach and awareness. Engaging feed videos to enhance audience interaction. A contest to attract more followers. Collaborative posts with the artists performing at the event.
The results The campaign was highly successful, surpassing client expectations by achieving an unprecedented number of ticket sales in a very short period:
Our role web app development, data pipeline management, workflow automation
The challenge Google’s sales and marketing teams needed a better way to collect contact details from potential clients at their events. They had to make sure everything was GDPR-compliant, specifically regarding obtaining clear consent to contact these prospects. Additionally, it was critical for them that the collected data could be smoothly transferred into their CRM system for nurturing those new leads.
The approach We crafted a smart, scalable lead capture solution that ticks all the boxes for GDPR compliance:
Gave event attendees badges with their contact info encrypted into QR codes. Using a mobile-friendly, browser-based tool, Google’s teams could scan these QR codes and confirm consent on the spot. After scanning, the contact details were transferred into a secure document. This setup made it easy to export the contacts straight into their CRM system, setting the stage for effective follow-ups.
The results This new system really turned things around for Google at their events. Take the Hannover Messe 2024, for example, where they captured 7.500 leads – smashing their previous record of 1.200. That’s a +525% increase, proving our solution not only works but works wonders for ramping up their lead collection game.
Client Google – Fighting Misinformation Online (FMO)
Our role Guest management, project coordination, event logistics
The challenge FMO is held as an annual international event bringing together journalists, academics, and politicians, requiring cross-agency collaboration across Europe. In this collaboration, LA Click is responsible for guest management and communication, real-time data tracking, on-site guest registration, livestreaming activities and reporting. Over time, the events have grown, increasing the volume of email communications, guest data which needs to be handled with care, on-site scale of the event and audiences engaging in livestreams.
The approach We provided comprehensive event support for FMO, delivering on the following key points:
Managed the event website, guest invitations and follow-up emails to create a smooth, well-coordinated user journey with clear and timely communication. Handled on-site guest check-in and badge printing to streamline the registration process and keep everything running efficiently. Managed data, including attendee nominations, dashboards, and attendance tracking, to provide valuable insights and streamline event operations. Set up and monitored livestreaming for both the event and post-event viewing, making it accessible and engaging for all participants. Collected and reported on attendees’ feedback after the event.
The results Throughout the editions, we made steady improvements to event operations. Firstly, we introduced easy-to-use templates that simplified cross-agency collaboration. Then, we built hourly-updated dashboards to track key metrics more effectively. By switching to a new website platform, we made livestreaming smooth and seamless. Finally, we refined our email communications to keep attendees informed and engaged before and after the event.
Supported 4 international events between 2022 and 2024. Created 109 different new emails, including 3 quarterly newsletters based on event topics. Sent a total of 7,470 invitations, achieving over 200% growth in in-person attendees between editions. Each event had an average no-show rate of 25%. Achieved 1,142 live and on-demand views of the event livestream, with an average viewing time of 1 hour and 45 minutes. Monitored 194 interactions during livestreams from 103 unique participants. Attained an average attendee satisfaction score of 4.3 out of 5.
Increased brand awareness through precise customer segmentation.
