Social Media Marketing

Our role

Strategy for social media campaigns, paid campaigns, organic campaigns, meta ads, design of creative assets.

The challenge

The open-air festival at Lake Greifensee needed to quickly increase ticket sales – with a very limited media budget, minimal planning time, and a regionally limited target group.

The approach

To overcome these challenges, a multifaceted social-first campaign was launched, which included the following:

• Creative Instagram stories for event promotion to increase reach and awareness.
• Engaging feed videos to increase interaction with the target audience.
• A competition to gain new followers.
• Collaborative contributions with the artists of the event.

The results

The campaign was a great success, exceeding customer expectations and achieving a record number of ticket sales in a very short time.

• 3.962 Conversions
• 350.000 Impressions