Interesting facts
- Conversion Tracking Nerd
- Data Management Analyst
- Passionate about handball
Our office is Michael’s handball field. As a back player, he always keeps an overview of the whole action and delivers the right analytical conclusions at the right moment. While others sweat blood and water when it comes to conversion tracking, Michael sinks full hits on the assembly line: As a strategic thinker, he skillfully finds every command to make our customers’ goals measurable.
You can always rely on Michael! While our customers know that he does his job reliably, the rest of the team knows that JUNG salad and cheese tartlets must be on Michael’s plate at least once a week (the record is three times).
Michael supports our customers with customer journey analyses, data-driven optimization based on conversion tracking, and visualizes the determined data in clear Google Data Studio Reports.