Danelle’s Social Media World

This is not to undermine the power of social media because it is an essential part of the puzzle. Instead, this is to show the importance of understanding the pieces of the puzzle. After the epiphany, I had to stop posting and took a step back, so I could analyse and learn from the LA Click team. I started to understand the amalgamation of various digital tools and how they are used to optimise a company’s online presence. 

I want to share with you the Google Analytics report for website visits at the start of 2020 before I started implementing what I was learning at LA Click.

As I have mentioned earlier, I had prior knowledge that I needed to have certain tools. Therefore, I got signed up on Google Analytics, Google My Business, I was on all social platforms, the ones that were of relevance to my business. However, being present on these platforms did not drive traffic in the way I was hoping and my website visits just did not take-off. 

After three months at LA Click going in one and a half days per week, I’d decided it is time to put my learning into action, so I started implementation. Let us now take a look at the data for February 2020.

I was blown away when I did my first analysis. I had wasted a year or more just posting on social platforms with little or no success. Here I was three months later with LA Click, still posting on social platforms but going it the right way and slowly connecting the pieces of the puzzle. Of course, there is more to learn and more work to be done to get those numbers flying through the roof but the ball is on a roll thanks to the time I have spent at LA Click. 

Danelle’s Facebook and Pinterest Profile

In closing, for the five months I spent at LA Click, I was treated and would like to believe that I acted like a normal regular employee of the company. I had to be present (virtual or at the office) on workdays, and be ready to have positive interactions with my coworkers and superiors. In my opinion, the soft skills I have developed are as important for my personal and professional growth as are the hard skills. I would encourage someone who is reading this post to step out of your comfort zone, even if that means doing a voluntary internship to acquire the skills you need. The growth that you will experience is priceless.